Last updated: 28 May 2025

1  What are cookies?

Cookies are small text files stored on your device. Some disappear when you close the browser (session cookies); others stay for a set time (persistent cookies). Certain cookies are essential for This website to work, while others handle analytics or preferences.

2  Why we use cookies

  • Run the shopping cart, checkout and language chooser (essential)
  • Remember your consent settings (preferences)
  • Understand how visitors navigate the shop (statistics)
  • Deliver personalised advertisements via Google Ads remarketing (marketing)

When you allow marketing cookies we use the data to build advertising audiences—individual marketing profiles—so Google Ads can show you ads that match your interests.

3  Your choice

On first visit you will see our banner (CMP). You can accept all cookies, decline non-essential cookies, or fine-tune your choices via the “Cookie settings” link in the footer. You may withdraw consent at any time; processing done before withdrawal remains lawful.

4  Legal basis

  • Finnish Information Society Code § 205 (ePrivacy Directive) requires clear information and consent for non-essential cookies.
  • Personal-data cookies rely on GDPR Article 6(1)(a) consent; strictly necessary cookies rely on Article 6(1)(f) legitimate interest.
  • We follow Traficom’s layered-notice guidance.

5  Cookies we set

Necessary cookies (cannot be disabled)

  • MCFS – This website – 30 days – keeps basket & checkout working
  • _GRECAPTCHA – google.com – 6 months – bot/spam protection on forms

Preferences cookies

  • cookie_consent – This website – 12 months – stores your banner choice (can be disabled)

Statistics cookies (Google Analytics 4)

  • _ga – This website – 2 years – counts unique visitors
  • _ga_<container-ID> – This website – 2 years – maintains session state
  • _gid – This website – 24 h – distinguishes sessions
  • _gat_gtag_UA_* – This website – 1 min – throttles GA requests

6  Third-party services

Google LLC (USA) provides Google Analytics 4 and Google Ads. If you consent to marketing cookies, Google combines your on-site behaviour with advertising identifiers to create personalised ad profiles that can be shown across Google products and partner sites. Data may be transferred to the USA under the EU–US Data Privacy Framework.

7  Managing cookies manually

  • Firefox: Settings → Privacy & Security → Cookies
  • Chrome / Edge: Settings → Privacy & security → Third-party cookies

Blocking necessary cookies can break core shop functions.

8  Contact

Data Controller
MJP Group Oy
Lempäälänkuja 7, 33840 TAMPERE, Finland
Business ID: 2643976-7
Tel: +35810 348 7810
Email: info@mjpgroup.fi